Package Description

Job Reference: 20743

Band: C

Salary: £27,500 - £37,500 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

Contract type: 12 month Fixed Term Contract / Attachment

Location: Office Base is Belfast.  This is a hybrid role and the successful candidate will balance office working with home working.

We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.

• Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
• Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
• Benefits - We offer a negotiable salary package, a flexible 35-hour working week for work-life balance and 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.

If you need to discuss adjustments or access requirements for the interview process please contact the reasonable.adjustments@bbc.co.uk  For any general queries, please contact: bbchr@bbc.co.uk.

Job Introduction

The Marketing Executive is responsible for end-to-end campaign delivery, ensuring that we deliver highly impactful campaigns in an integrated, timely, and effective manner.

We are looking for a digitally-focussed, collaborative and solutions-orientated Marketing Executive to join the team in BBC Northern Ireland.  Reporting to the Head of Marketing, this is a 12 month fixed-term contract.  The role is based in our Belfast office, with some flexibility to working patterns offered.  I.e. Hybrid working.

This is a really exciting time to join the team – with the BBC experiencing significant digital growth.  You will support the Head of Marketing in delivering campaigns that enable audiences to move smoothly from a broadcast to a digital BBC habit; growing our online services and making the BBC a valued digital experience with audience needs at its heart.

Main Responsibilities

The Marketing Executive is responsible for end-to-end campaign delivery for BBC Content brands, ensuring we deliver highly impactful campaigns which enable all audiences to discover and connect with brands from BBC Northern Ireland and the wider BBC portfolio. You’ll work on campaigns for brands and services including: BBC Radio Ulster / Foyle, BBC Sport NI, BBC News NI, iPlayer and Sounds.

The role is part of a small team, so we’ll expect you to be a self-starter, multi-task with ease, work to deadlines and be able to communicate effectively with a range of stakeholders across the business.  You’ll be familiar with the latest trends in digital marketing and social media and provide innovative ideas in how best to target audiences online.

You will work closely with the Media and Creative teams in Northern Ireland as well as your counterparts in BBC Scotland and BBC Wales, and the relevant network Marketing teams based in London and Salford on all editorial content and services that portrays and delivers value to audiences in Northern Ireland.

Are you the right candidate?

We are looking for someone who is passionate about the BBC’s role as a Public Service Broadcaster, who can bring fresh ideas and creativity to the team.  If you have demonstrable marketing or agency experience then we want to hear from you. Applications from candidates that have experience gained in creative, communications and audiences  sectors and are looking for a progressive opportunity will also be considered. A qualification in Marketing or a Business-related discipline would be advantageous.

The Marketing Executive role gives you the opportunity to play a key part in devising and implementing marketing campaigns for the BBC in Northern Ireland.

You will demonstrate experience of:

• Delivering high quality, creative and innovative marketing campaigns from the briefing stage to evaluation across a range of programmes, product brands and services – making the most of the BBC’s own diverse marketing inventory and paid-for platforms.
• Building effective and collaborative working relationships with in-house creative and media planning teams to ensure campaigns are of the highest quality and reach intended audiences.
• Being a champion of digital marketing channels with a particular understanding  of social media platforms  – specifically on Meta and YouTube, incorporating ideas into marketing plans where possible and which are audience appropriate.
• Supporting the Head of Marketing in working with colleagues in the other nations to enable pan-UK priority campaigns have relevance to audiences in each nation.
• Leading on campaign evaluations with a particular focus and understanding of digital and social media analytics and being able to apply learnings to future campaigns.

About the BBC

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours here.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

To find out more about Diversity and Inclusion at the BBC, please click here.